11.7m watch online video at work, and pay more attention

Last year the IAB and Sky discovered – in our award winning research no less – that people watching online video in the workplace can generate a higher impact on attention. Now, thanks to UKOM (powered by Nielsen’s video census), we know that the online video workplace audience is a substantial 11.7 million people. This makes for a very enticing brand advertising proposition indeed – and one completely unique to the wonderful world of online.

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