In 2011, one question sparked more debate than any other in the IAB towers: “Is the tablet a mobile device or a laptop?” As soon as this question comes up, the room splits in half. Someone shouts “ It doesn’t make calls, it’s no way a mobile”, but just as quickly someone retorts “If it runs a mobile operating system- it’s a mobile device”. It’s easy to forget that the iPad was launched only in April 2010- less than two years ago, and already we are scrambling to categorise it in the context of the other devices we own.
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