In 2011, one question sparked more debate than any other in the IAB towers: “Is the tablet a mobile device or a laptop?” As soon as this question comes up, the room splits in half. Someone shouts “ It doesn’t make calls, it’s no way a mobile”, but just as quickly someone retorts “If it runs a mobile operating system- it’s a mobile device”. It’s easy to forget that the iPad was launched only in April 2010- less than two years ago, and already we are scrambling to categorise it in the context of the other devices we own.
Follow the IAB on Twitter
Tagsadvertising Advertising Standards Authority AOL barack Obama Behavioural advertising blogging branding Broadband celebrity Creativity Digital Britain display advertising Education Facebook game advertising games consoles Google Gordon Brown IAB IAB blog internet internet advertising internet marketing internet standards Microsoft Misc mobile MSN music online games online tv online video Politics Privacy Regulatory search search marketing social media twitter UKOM user generated content video web standards web technology widgets
April 2014 M T W T F S S « May 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30