Real Time Advertising is here to stay

RTA is an acronym that is certainly here to stay – especially after this week’s Real Time Advertising conference at the prestigious Royal Opera House.

The agenda included contributions from Amex, BSkyB, Infectious Media, Criteo, Yahoo, Real Media Group, Vivaki, Efficient Frontier, ValueClick Media, Google, Guardian, Jemm Media Group, Admeld, RightMedia Exchange, adnetik, MediaMath, Crimtan and Havas.

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Location Based Advertising – what does this mean for marketers?

We live in a world where communication and technology are at our fingertips, nearly every second of the day we are immersed in our laptops, PCs, tablets and phones. Though it is arguable that we’ve become dependent on these devices, mobile marketing has flourished with their use.

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Search specialists – where are you?

The IAB’s National Search Marketing Barometer 2010 revealed that 36% of brands struggle to find skilled search staff; does this feel high to you?

With search marketing increasingly being used for brand building (78% said search can build brand either directly or as part of the full user journey) and with budgets set to stay the same or increase over the next year  it is vital for every marketer – not just specialists – to understand the importance of search.

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