Tag Archives: Advertising Standards Authority

Keeping safe and social

 

This
week the IAB hosted an event on ‘How to be safe and social’ to explore
how brands and consumers are protected when engaging in social media. This
follows research from the IAB and ISBA that found that only 55% of UK
brands currently have a social media policy with many also cautious about
the perceived lack of control they face when using social and embarking upon
real-time conversations with consumers. Read more on Keeping safe and social…

Read more on Keeping safe and social…

Five things to look out for in digital media public policy in 2011


  

2011 will see our ever-growing appetite for all things digital continue to change and evolve the marketing landscape. As technology keeps pace to meet consumer demand, so the spotlight continues to shine brightly on regulatory and public policy issues, notably privacy. On one front 2011 will be a year of ‘delivery’. But – as ever with this sector – the New Year will introduce further challenges to digital advertising business models. Read more on Five things to look out for in digital media public policy in 2011…

Good for the consumer, good for business: why it is right to extend digital media self-regulation

Earlier this week the Advertising Standards Authority (ASA) announced its intention to extend its self-regulatory digital media remit from 1 March 2011. This will cover business’ own marketing communications on their own websites as well as in other non paid-for space under an advertiser’s control, such as social networking sites. All paid-for digital advertising, such as PPC search, display and (commercial) classified, is already covered by robust rules to protect consumers and promote trust within the sector.

Read more on Good for the consumer, good for business: why it is right to extend digital media self-regulation…

Why digital advertisers should welcome the extended self-regulatory rules

At the end of last year I wrote about the top priorities for digital media regulation in 2010. One of which was the industry’s extension of the remit of the Advertising Standards Authority (ASA) into new areas of digital media space.

Read more on Why digital advertisers should welcome the extended self-regulatory rules…

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