Tag Archives: advertising

Keeping safe and social

 

This
week the IAB hosted an event on ‘How to be safe and social’ to explore
how brands and consumers are protected when engaging in social media. This
follows research from the IAB and ISBA that found that only 55% of UK
brands currently have a social media policy with many also cautious about
the perceived lack of control they face when using social and embarking upon
real-time conversations with consumers. Read more on Keeping safe and social…

Read more on Keeping safe and social…

Diversity of advertiser solutions means online offers something for everyone

Online advertising in the UK continues to grow, this time to just under £2 billion for the first half of 2010. Exciting, but this growth isn’t the real story. The most interesting thing is that the latest IAB / PwC figures show that digital advertising offers the advertiser a really broad range of advertising solutions – meaning that it can accommodate the needs and objectives of any marketing campaign – from direct response to brand building.

Read more on Diversity of advertiser solutions means online offers something for everyone…

Good for the consumer, good for business: why it is right to extend digital media self-regulation

Earlier this week the Advertising Standards Authority (ASA) announced its intention to extend its self-regulatory digital media remit from 1 March 2011. This will cover business’ own marketing communications on their own websites as well as in other non paid-for space under an advertiser’s control, such as social networking sites. All paid-for digital advertising, such as PPC search, display and (commercial) classified, is already covered by robust rules to protect consumers and promote trust within the sector.

Read more on Good for the consumer, good for business: why it is right to extend digital media self-regulation…

Online video content a top priority

If there’s one obvious trend across the web, it’s the move to premium video content by most major publishers, often those with a traditionally static offering. For instance, News of the World has announced it will be moving behind a paywall with exclusive video content as its biggest draw (source, NMA).

News of the World joins revamped sites like BBC News, AOL, CBS, IGN, Microsoft and many, many more that are forcing their video content to the forefront of their offerings – no doubt driven by the huge demand from their users.

One look across the homepages of these sites and you’ll find video content immediately, now in many cases with “top 10” most watched videos alongside most read articles.

Over the next 6 months I predict that you will start to hear far more announcements from major publishers about video content becoming a top priority for them. For brands, this is fantastic news because there are far more places to run your pre-roll ads against high quality content.

In the US, video advertising is booming with 3.6 billion online video ads watched in July this year, reaching almost half of the US population. Back in the UK and we’re in the midst of the start of our very own online video boom that’s only going to get louder.

Read more on Online video content a top priority…

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