Tag Archives: barack Obama

Election 2010: The Digital Media Battle

We should all welcome Prime Minister Gordon Brown’s return to YouTube this week.  He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month.  But Brown knows only too well that we now live in a world of 24/7 digital media and he needs to use these tools to get his message across directly to the British people (he’s doing something right – apparently the 10 Downing Street twitter site is the UK’s most favourite).  Of course, Parliament is the hub of our democracy and policy statements should be made first in the ‘chamber’ (but few people watch or listen to proceedings).  Door-to-door campaigning is very personal but it is also time-consuming and effective on a one-to-one basis.  So, as the political fighting (and in-fighting) intensifies in the run up to the European and local elections next month, another ‘war’ is beginning to emerge: the politics of digital media.

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"Let us be the generation that reshapes our economy to compete in the digital age"

These are the words of Barack Obama who, next Tuesday, will be inaugurated as the 44th President of the United States of America in what is one of the greatest spectacles in the political calendar (although it only happens once every four years).  We all know that President Obama has some pretty pressing issues in his in-tray.  However, in running for the highest office, we have seen him probably say more about the internet than any other Presidential (or perhaps even President) candidate in modern times.  We all know that Obama used the internet and digital media as a campaigning and fund-raising tool like no other politician in history (he wants to keep his Blackberry despite being told it poses security risks).  It gives us a pretty good clue that internet policy issues will be quite high up the political agenda.  So – as the President-elect recruits a dog, chef and interior designer in preparation to move his family into the White House – let’s have a closer look at what an Obama Presidency will mean for the internet, and what the potential implications will be for us policy wonks in the UK.
 

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Does our Communities Minister really understand communities?

This is an historic week. 

There’s no doubt that Barack Obama’s election as President of the US marks a turning point in American, if not, global politics.  His victory is testament to the ‘American Dream’ (Barack’s own words) as well as to the nature of democracy in the US.  It has it’s critics, but the American democratic process rather puts our own to shame.  Its not helped either by comments such as those of our very own Communities Minister, Hazel Blears.  In a speech to the Hansard Society yesterday, Blears blasted political blogs in the UK as written by those with “disdain for the political system and politicians, who see their functions as unearthing scandals, conspiracies and perceived hypocrisy.”  Strong stuff.

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Obama is Google, McCain is AOL and more detailed measurement is the Holy Grail

So I’ve read this morning that the US think that Barack Obama is more like Google, and that John McCain is more like AOL. So what does this say about these brands?

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