Tag Archives: blogging

A is for Advergame; B is for Banner…

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being media literate.

 

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Real change or empty rhetoric?

Earlier this week Prime Minister Gordon Brown delivered an interesting speech to the Technology, Entertainment and Design (TED) conference in Oxford.  He talked of the power of today’s technology in organising and uniting communities around the world on particular issues, such as climate change, the financial crisis or matters of foreign policy, and said that this citizen empowerment meant that we could create a “truly global society”, that foreign policy “can never be the same again” and could “no longer be run by elites”.

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Video, your route into social networks

When we launched our Online Video
Guide
last week, I had hoped that one of the key messages to have twigged in
people’s minds was that video content is the one form of content that transcends
all internet barriers. It should be on marketers’ lists as a Top 3 method of
delivering a standardised brand message to audiences in social networks, on
email, on blogs, on standard web pages, dedicated video sites, even in search
results – basically anywhere on the internet.

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Election 2010: The Digital Media Battle

We should all welcome Prime Minister Gordon Brown’s return to YouTube this week.  He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month.  But Brown knows only too well that we now live in a world of 24/7 digital media and he needs to use these tools to get his message across directly to the British people (he’s doing something right – apparently the 10 Downing Street twitter site is the UK’s most favourite).  Of course, Parliament is the hub of our democracy and policy statements should be made first in the ‘chamber’ (but few people watch or listen to proceedings).  Door-to-door campaigning is very personal but it is also time-consuming and effective on a one-to-one basis.  So, as the political fighting (and in-fighting) intensifies in the run up to the European and local elections next month, another ‘war’ is beginning to emerge: the politics of digital media.

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Facebook Connect is VERY important

The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to make processes simpler and Microsoft has done a good job of this with its Live accounts. Likewise for Google. Facebook however, is the first to launch itself head first into joining up the dots outside of its own property.

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10 reasons why i love entertainment blogs (or maybe 10 reasons why i should get out more)

I may have mentioned this before, but I’m a BIG fan of celebrity.  In fact it’s pretty safe to say that I have very few other interests.  That’s why the proliferation of entertainment and celebrity focused-blogs have been a godsend for me, and to be honest there’s very little else I look at online.  Normally this is just for my own reading pleasure, however yesterday I saw a video on the Perez Hilton site (featuring the man himself) giving his take on the recent US Weekly exclusive surrounding the apparent elopement of Heidi Montag and Spencer Pratt (both stars of US faux reality show ‘The Hills’).  Perez pointed out that thanks to online, for the offline magazine world there is now no such thing as ‘breaking news’ and therefore the print versions of celebrity magazines are having a tougher time than ever to maintain their interest and provide their readers with new information.  And now paid-for, exclusives, seemingly staged stories - such as the Montag and Pratt affair – are the result.   Such a thought-provoking video (for me, anyway!) made me realise what a massive impact such blogs have had on media (and marketing) in general.  So, after giving it a bit more thought, I’ve found 10 big reasons why I love entertainment blogs, such as the aforementioned Perez Hilton, Holy Moly, FilmDrunk, MrPaparazzi, Dlisted, Heatworld (the blogroll goes on…)
 

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David Milliband has a beautiful face, apparently.

A couple of blogs have already reported on the fact that Obama has been named Advertising Age’s marketer of the year.   And what was the reason for this victory?  Yep, you guessed it…
 
“Jon Fine, marketing and media columnist for BusinessWeek, pointed to Mr. Obama’s facility with engaging voters in social-media channels. ‘It’s the fuckin’ Web 2.0 thing,’ he said.”
 
Yep, the fuckin’ web 2.0 thing.  Obama has pretty much nailed it… not only can he talk to the ‘people’ (rule number 1 of successful social media campaigns…) but every single one of the videos on Obama’s YouTube channel links to a Google Donate button.  He has a widget, he even has an application on the iPhone… His online PR is based on positivity rather than McCain’s negativity, and a quick scan of the popular US celebrity blogs, such as Perez Hilton and Dlisted, show that Obama is doing it right.  He’s engaging, he’s interacting, and he’s giving the people what they want.  So, too, is Sarah Palin of course, but in different ways.  Bless.
 
So why is it that the UK politicians are so appalling at the ‘web 2.0′ thing?  To me, it seems that any online activity of a political nature in this country is driven by bandwagons, hype, and faddy behaviour that will have no greater effect in engaging with the public than planting a ‘vote labour’ sign in your front garden and hoping for the best.  Which my parents did, by the way, and were devastated when Neil Kinnock didn’t win.
 
In my opinion, if you’re hoping to win over the UK’s voters, social media is not the way to do it.  Or at least, token social media campaigns, suggested by your PR agency, will not work unless you 100% understand your audiences.  Show me one person who was won over by the wonderful, down-to-earth, family man type persona that WebCameron portrayed.  At the time it was hailed as the tories’ secret weapon… when it was first launched, in 2006, it was stated that David Cameron had “radical plans to harness the power of the internet by reaching out to a blogging generation that is disaffected and disconnected from mainstream politics.”  Although if anyone could tell me exactly what was radical about his video blogs, i would be extremely grateful.  What worries me is that the online audience was seen as disaffected, and disconnected, when in fact the majority of the UK are online: talking, watching stuff, making stuff and forming opinions.  To see them as a whole other ‘alien’ group is incredibly misinformed. 
 
David Millaband made the same mistake… as articulated by a Defra spokeswoman, after internet users defaced his blog when he’d actively encouraged public contribution, when she stated, “It’s unfortunate that these things do happen.  This in no way undermines our commitment as a department to dealing with serious issues and using new technology to pioneer an open style of government.”

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