Tag Archives: Digital Britain

Broader industry support needed for behavioural advertising

Last week departing New Media Age (NMA) journalist Susie Bearn issued a ‘call to action’ for more players within the digital media sector to sign up to the IAB’s Good Practice Principles on behavioural advertising to give the initiative even greater credibility.

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A is for Advergame; B is for Banner…

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being media literate.

 

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Education, education, education (part three…and final)

I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB’s recent research has highlighted the need for this.

 

Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate the market about this practice (although you’ll be glad to know that this will be my last blog – for now – talking about education). The guide explains how behavioural advertising works, how it differs to other types of targeted advertising on the internet, its benefits to web publishers and advertisers, consumer attitudes as well as online privacy and industry good practice.

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Education, education, education (part two)

A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want to. Today the IAB, in partnership with business law firm Olswang, has published new research confirming that consumers need (and want) more information and education about online privacy and the practice of behavioural advertising.

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‘Who cares about self-regulation’?

The recent release of the full Digital Britain report was
incredibly important for the IAB in many ways – the fact it acknowledges the
role of self-regulation, emerging advertising models and even welcomed our
behavioural targeting Good Practice Principles.

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A BBC licence fee for a digital age?

The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report.

There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising – will make in helping to monetise online content.  The Government also attaches significant importance to self-regulation and education in promoting transparency and protecting internet users’ online privacy, supporting the IAB’s Good Practice Principles for behavioural advertising, as well as www.youronlinechoices.co.uk, the new portal to help educate users.  There is also encouraging news in the appointment of Martha Lane-Fox, one of the pioneers of digital commerce, as the Government’s digital inclusion champion.

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Plumbing, poetry, pirates and…people?

 

 

Last Friday’s Digital Britain Summit at The British Library was themed as an event to discuss the ‘plumbing’ (ie broadband infrastructure) and ‘poetry’ (ie the content) – this is Lord (Stephen) Carter’s very own analogy.  Its importance to the Government was on show for all to witness: four senior government ministers, including the Prime Minister, Gordon Brown.  He, Culture Secretary Andy Burnham and Business Secretary Lord (Peter) Mandelson all made key note speeches and the author of the Digital Britain project himself, Lord Carter, was a panelist.

 

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Digital Britain…kindly brought to you by advertising (part 2)

Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy.  This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with the first in the series of ‘Digital Britain…kindly brought to you by advertising’ blogs (this is the second!) which highlighted the Government’s underplaying of the role and value of advertising to the digital economy in its interim report.  In late February, I talked of the ‘green shoots of opportunity’ and the Government’s failure – in its interim report – to recognise the UK as one of the best places in the world to do ‘digital business’.

 

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The green shoots of opportunity

 

Government ministers have, in the past, got into hot water for merely mentioning the words ‘green shoots’ when times are tough.  We all know the UK economy is officially in recession.  However, unlike Starbucks’ Howard Schultz, I won’t be talking the economy down.  I fear the wrath and another four-letter outburst from business secretary, Lord Mandelson, if I did so!  Times are indeed tough and every day we read and hear about another business shedding jobs.  Yesterday, Bradford-based Stylo, owner of Barratts shoes, announced it was closing 220 stores and cutting 2,500 jobs.

 

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