Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being media literate.
Read more on A is for Advergame; B is for Banner……
Iâve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB’s recent research has highlighted the need for this.
Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate the market about this practice (although youâll be glad to know that this will be my last blog â for now – talking about education). The guide explains how behavioural advertising works, how it differs to other types of targeted advertising on the internet, its benefits to web publishers and advertisers, consumer attitudes as well as online privacy and industry good practice.
Read more on Education, education, education (part three…and final)…
It’s official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think thatâs 93% of the 2,500 adults they surveyed!). And, as consumers continue to âconnectâ so advertisers increasingly look to the internet as a platform to get their messages across and sell their wares. The two are mutually beneficial. Some of us just canât get enough of all this (itâs empowering and addictive). For others the tide of change is uncomfortable and some need help getting connected in the first place (and thereâs no one better than digital entrepreneur and Government Digital Inclusion Champion, Martha Lane Fox, to make this happen).
Read more on Education, education, education (part one)…
Earlier this week Prime Minister Gordon Brown delivered an interesting speech to the Technology, Entertainment and Design (TED) conference in Oxford. He talked of the power of todayâs technology in organising and uniting communities around the world on particular issues, such as climate change, the financial crisis or matters of foreign policy, and said that this citizen empowerment meant that we could create a âtruly global societyâ, that foreign policy âcan never be the same againâ and could âno longer be run by elitesâ.
Read more on Real change or empty rhetoric?…
Digital Britain was all a bit strange to me. It had very clear, positive aims but to me it
missed a lot of the bigger problems the internet is facing, instead focussing
on issues that people shout about the most rather than demonstrating a genuine
understanding. The problem with this is that it missed core issues that will
affect the long-term use of the internet.
Over the weekend I began jotting down a list of my biggest
gripes with the internet that I believe seriously need addressing. Digital Britain, understandably,
couldnât and wouldnât be the relevant route for addressing all of these issues,
but there are some it should have addressed. Hopefully the Government will look
into these in the future. One step at a time and all thatâŚ
Read more on Eight things wrong with the internet…