I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB’s recent research has highlighted the need for this.
Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate the market about this practice (although you’ll be glad to know that this will be my last blog – for now – talking about education). The guide explains how behavioural advertising works, how it differs to other types of targeted advertising on the internet, its benefits to web publishers and advertisers, consumer attitudes as well as online privacy and industry good practice.
Read more on Education, education, education (part three…and final)…
It’s official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet as a platform to get their messages across and sell their wares. The two are mutually beneficial. Some of us just can’t get enough of all this (it’s empowering and addictive). For others the tide of change is uncomfortable and some need help getting connected in the first place (and there’s no one better than digital entrepreneur and Government Digital Inclusion Champion, Martha Lane Fox, to make this happen).
Read more on Education, education, education (part one)…
Digital Britain was all a bit strange to me. It had very clear, positive aims but to me it
missed a lot of the bigger problems the internet is facing, instead focussing
on issues that people shout about the most rather than demonstrating a genuine
understanding. The problem with this is that it missed core issues that will
affect the long-term use of the internet.
Over the weekend I began jotting down a list of my biggest
gripes with the internet that I believe seriously need addressing. Digital Britain, understandably,
couldn’t and wouldn’t be the relevant route for addressing all of these issues,
but there are some it should have addressed. Hopefully the Government will look
into these in the future. One step at a time and all that…
Read more on Eight things wrong with the internet…