Posts Tagged: Microsoft

Why a tax on online advertising makes no sense

There has been a fair amount of recent media coverage and comment about a report – “Creativity and Internet” – commissioned by the French Culture Minister which includes a proposal to levy the online advertising revenues of the likes of Google, Yahoo!, Microsoft and AOL. The aim of the levy is to raise money for the French creative industry. Whilst it’s not clear as to whether the French Government will seriously consider this proposal (although President Sarkozy has welcomed the report), Google has already publicly opposed the idea stating that it could “slow down innovation” and that it is “disproportionate.”

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Education, education, education (part three…and final)

I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB’s recent research has highlighted the need for this.

Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate the market about this practice (although you’ll be glad to know that this will be my last blog – for now – talking about education). The guide explains how behavioural advertising works, how it differs to other types of targeted advertising on the internet, its benefits to web publishers and advertisers, consumer attitudes as well as online privacy and industry good practice.

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Education, education, education (part two)

A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want to. Today the IAB, in partnership with business law firm Olswang, has published new research confirming that consumers need (and want) more information and education about online privacy and the practice of behavioural advertising.

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Education, education, education (part one)

It’s official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet as a platform to get their messages across and sell their wares. The two are mutually beneficial. Some of us just can’t get enough of all this (it’s empowering and addictive). For others the tide of change is uncomfortable and some need help getting connected in the first place (and there’s no one better than digital entrepreneur and Government Digital Inclusion Champion, Martha Lane Fox, to make this happen).

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Transparency, choice and education is the way forward for online privacy

A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy. The Group asks whether the Government should intervene over behavioural advertising or whether it should leave it to users, Internet Service Providers (ISPs) and websites. The Group also asks whether there is a need for any new initiative to deal with online privacy. The Group has sought ‘written evidence’ from interested parties and will be meeting with key stakeholders in mid-June.

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Bing-bong – anyone home?!

Microsoft has unveiled its new
search product, Bing, and no doubt search marketers and commentators around the world are creating as
many puns as possible. The name Bing may seem a little unusual, but choosing this name certainly
creates attention and hype.

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Privacy is at the heart of the internet’s future

Protecting personal data and privacy is one of the biggest challenges of the digital era. And, as we all spend more of our lives online, so it’s importance will continue to grow. People are prepared to share more information about themselves and their experiences then we might dare to do in the offline world. People are also prepared to forfeit a little bit of personal data in return for improved and often more personal services. This is not a new thing: loyalty cards have been around for a while now.

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Facebook Connect is VERY important

The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to make processes simpler and Microsoft has done a good job of this with its Live accounts. Likewise for Google. Facebook however, is the first to launch itself head first into joining up the dots outside of its own property.

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Send in the net police: power to the people!

I can’t claim to know the ins and outs, but I’m sure we’re all aware that there is an evil worm virus attacking computers the world over. It is apparently the most evilest of worms to have ever been invented and it keeps changing to make it a slippery blighter to catch. Interestingly, Microsoft is invoking mob behaviour by offering a £172k reward to anyone with a lead. It’s like Crimewatch dot com.

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