Tag Archives: online games

Facts about Advertising Using Games

Last night we held an interactive showcase for advertising using games platforms like consoles, mobiles, iPads and online social games. Plus exclusive hands on time with Sony’s 3D gaming and Move motion control.

It was to launch the formation of our Games Steering Group (DoubleFusion, IGA Worldwide, IGN.com, EA, Microsoft, Sony PlayStation) and I created a short factsheet of some available gaming stats to handout. The contents of which are below. Hopefully they will be of use to a few BrandRepublic readers…

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Time to play

If you don’t play games, you may not know that this week holds the biggest blockbuster release for years – yep, even bigger than Avatar – Red Dead Redemption. It’s a Western for the Playstation 3 and Xbox 360 built by the geniuses at Rockstar Games, responsible for the Grand Theft Auto series.

Whether you like games or not, if you’re an advertiser I would strongly recommend you take note because while you can’t advertise in this particular game a huge tidal wave of people are now playing more games more often. According to DoubleFusion, a 2009 survey showed 73% of the UK population has played video games (source: National Gamers Survey, TNS & GameIndustry UK).

With the advent of social, mobile and online gaming EA are reporting that the number of women playing video games in the last 12 months (ages 25-29 yrs) has increased 17%. For 15-19 year olds, this number has increased by 15%. It’s not just big blockbuster games either, it’s the casual ‘dip in and out’ online games like Mini Clip and Playfish that are causing a major shift.

All of these stats have resulted in companies like P&G, T-Mobile, The Discovery Channel, Orange and many more using games for advertising. I was particularly encouraged by the announcement in last week’s NMA by Channel 4 that their education department is investing heavily in online and console gaming.

Increased audience is a compelling story, but what I’d really like everyone to understand is that people enjoy playing games, and when we play our attention is incredibly focussed. If you can get involved in the creation of games yourselves – in the right way – you can help position your brand at the heart of this attention and enjoyment.

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A is for Advergame; B is for Banner…

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being media literate.

 

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Game Changer

Er, did we all just miss something phenomenal? Hold your thoughts on iPhones and Twitter for a second, a number of the biggest leaps in media and technology in 2009 happened this month and it’s tied to one thing: gaming. Let’s recap for a second…

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