Tag Archives: twitter

Keeping safe and social

 

This
week the IAB hosted an event on ‘How to be safe and social’ to explore
how brands and consumers are protected when engaging in social media. This
follows research from the IAB and ISBA that found that only 55% of UK
brands currently have a social media policy with many also cautious about
the perceived lack of control they face when using social and embarking upon
real-time conversations with consumers. Read more on Keeping safe and social…

Read more on Keeping safe and social…

Why digital advertisers should welcome the extended self-regulatory rules

At the end of last year I wrote about the top priorities for digital media regulation in 2010. One of which was the industry’s extension of the remit of the Advertising Standards Authority (ASA) into new areas of digital media space.

Read more on Why digital advertisers should welcome the extended self-regulatory rules…

Hopping Mad

This week Sony Ericsson is combining Twitter, live video, hundreds of Space Hoppers and a massive dose of insanity for their latest campaign by Dare. Above anything this is a hopping great technical feat, so when I received an invite to do a shift monitoring, plucking and testing the Space Hoppers in a secret location my geek alarm went into overdrive.


Click for full slideshow

Every time someone tweets the hashtag #pumpt a Space Hopper is automatically inflated slightly until it’s full, resulting in #pumpt becoming a trending topic multiple times last week. The Hoppers are monitored around the clock by scientists (or IABeers…) until they’re ready for plucking and testing.

Read more on Hopping Mad…

A is for Advergame; B is for Banner…

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being media literate.

 

Read more on A is for Advergame; B is for Banner……

Adverts around Computer Games

If it wasn’t already abundantly clear, I’m a technology addict. I’ve had a Wii and Xbox 360 for a couple of years now, and last week I was given a Playstation 3 for my birthday. I’m not the only person that loves games, millions of people spend hours every week playing them. Hours that are therefore taken away from online, watching TV, reading magazines, cinema etc etc. Traditionally these platforms haven’t been heavily used as an advertising platform but that has changed. While playing the Playstation 3, I came across a couple of interesting uses of computer games for advertising.

First was in the game WipEout HD which has short dynamic video adverts that play during the loading screens (dodgy, blurred photo below). I know this is nothing new and many other games do this, but this was the first time I’d seen them. I was particularly struck at how engaged I was during this 10 sec loading screen ad – it’s not like I can leave to make a cup of tea in that time, I have to sit and watch. Shame the only ad I’ve seen so far has been for the DVD of “Rocky Balboa”. Still…

Read more on Adverts around Computer Games…

IAB Twitter guidelines for brands – 20 tips for Twitter success

The UK Government recently unveiled its first Twitter strategy document to encourage departments to get tweeting. Weighing in at a hefty 5,382 words it was the equivalent of more than 250 tweets.

Read more on IAB Twitter guidelines for brands – 20 tips for Twitter success…

Habitat’s Tehran branch – how not to use Twitter

I’ve been watching the way that the situation in Iran has been unfolding on Twitter with a mixture of surprise and confusion for some time now.

Yes I can see the huge importance of getting first hand reports out of the country and the vital role that new media has played in the debate – although I’m not sure I agree whole heartedly with Gordon Brown’s comments that as a result, “you cannot have Rwanda again”.

Read more on Habitat’s Tehran branch – how not to use Twitter…

Why 27,586 people probably love Marks and Spencer a little bit more.

For a while now I’ve been trying to avoid Twitter like the plague.  Not because it offends me in any way but purely just to make a point, to myself, that I’m not the kind of person to be dragged along by the bandwagon, mile after mile,  knees furiously grazing, clothes ripping on the gravelly floor and the air filled with my cries of ‘but it’s cooooooool! Everyone is dooooing iiiiiiiiiit!’   

Read more on Why 27,586 people probably love Marks and Spencer a little bit more….

Digital dilemmas

As the digital world evolves it of course brings with it new dilemmas – some bigger than others. Two issues have been bugging me this week – both of which highlight issues about personal data in the online world. 

Read more on Digital dilemmas…

Election 2010: The Digital Media Battle

We should all welcome Prime Minister Gordon Brown’s return to YouTube this week.  He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month.  But Brown knows only too well that we now live in a world of 24/7 digital media and he needs to use these tools to get his message across directly to the British people (he’s doing something right – apparently the 10 Downing Street twitter site is the UK’s most favourite).  Of course, Parliament is the hub of our democracy and policy statements should be made first in the ‘chamber’ (but few people watch or listen to proceedings).  Door-to-door campaigning is very personal but it is also time-consuming and effective on a one-to-one basis.  So, as the political fighting (and in-fighting) intensifies in the run up to the European and local elections next month, another ‘war’ is beginning to emerge: the politics of digital media.

Read more on Election 2010: The Digital Media Battle…

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